Hairdressing cosmetics product development process
I. Project planning stage
Market research: Analyze market demand and trends to determine product development direction.
Product positioning: Clarify the target market, target customers and product characteristics of the product.
Competitor analysis: Analyze the product advantages and disadvantages of major competitors.
Develop a product development plan: Develop a detailed product development plan, including project schedule, budget, resource allocation, etc.
2. Product design stage
Concept design: Conduct concept design based on product positioning and market demand, including product appearance, function, formula, etc.
Structural design: Conduct product structural design to ensure that the product structure is reasonable and reliable.
Formula development: Develop product formulas to ensure product efficacy, safety and stability.
Packaging design: Conduct product packaging design to ensure that the packaging is beautiful and practical.
III. Product trial production stage
Sample trial production: Conduct sample trial production based on product design drawings and sample formulas.
Sample testing: Test the performance, safety and efficacy of sample products to evaluate whether the product meets expectations.
Trial improvement: Improve the product based on the test results until the product meets the requirements.
4. Pilot stage
Pilot scale-up: Pilot scale-up is carried out according to the small sample trial production process to verify the feasibility and productivity of the process.
Pilot product testing: Test the performance, safety and efficacy of the pilot product to evaluate whether the product meets expectations.
Pilot improvement: Improve the product and process according to the test results until the product and process meet the requirements.
5. Trial production stage
Trial production preparation: Develop a trial production plan and prepare the raw materials, equipment, personnel, etc. required for trial production.
Trial production implementation: Conduct trial production to verify whether the product quality is stable and reliable.
Trial production product testing: Test the performance, safety and efficacy of the trial production product to evaluate whether the product meets expectations.
Trial production improvement: Improve the product and process according to the test results until the product and process meet the requirements.
6. Mass production stage
Mass production preparation: Develop a mass production plan and prepare the raw materials, equipment, personnel, etc. required for mass production.
Mass production implementation: Carry out mass production to ensure that the product quality meets the requirements.
Product inspection: Inspect the mass-produced products to ensure that the product quality meets the requirements.
Product shipment: Pack qualified products into warehouse and ship as planned.
7. After-sales service stage
Collect customer feedback: Collect customer feedback on product use and find defects and problems in the product.
Product improvement: Improve products according to customer feedback and improve product quality.
Customer service: Provide high-quality customer service and solve customer problems in a timely manner.